Publications

AuthID
P-015-JME

Author(s)

Sharma, P

Chan, RYK

Ueno, A

Document Type

Article

Year published

2021

Published

in Marketing Intelligence & Planning, ISSN: 0263-4503

Volume: 40, Issue: 1, Pages: 121-137

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Crossref^®6

Google Scholar^®

Publication Identifiers

DOI: 10.1108/mip-10-2020-0460

Source Identifiers

ISSN: 0263-4503

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