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B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
AuthID
P-015-M2Q
3
Author(s)
Sarmento, M
·
Simões, C
·
Farhangmehr, M
Document Type
Book Chapter
Year published
2014
Published
in
Advances in Business Marketing and Purchasing - Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing,
ISSN: 1069-0964
Pages: 167-189
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Publication Identifiers
DOI
:
10.1108/s1069-0964_2014_0000021005
Source Identifiers
ISSN
: 1069-0964
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