Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research

AuthID
 P-015-PSB
6
Author(s)
Baker B.J.
·
Kunkel T.
·
Doyle J.P.
·
Su Y.
·
Bredikhina N.
·
Document Type
Article
Year published
2022
Published
in Journal of Sport Management, ISSN: 08884773
Volume: 36, Issue: 3, Pages: 251-264 (13)
Indexing
Scopus®
Crossref®11
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85130938588
Source Identifiers
ISSN: 08884773
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