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A Conceptual Framework to Understand the Creation of Athlete Brand and Its Implications
AuthID
P-015-PSQ
4
Author(s)
Hasaan A.
·
Kerem K.
·
Biscaia R.
·
Agyemang K.J.A.
Document Type
Article
Year published
2018
Published
in
International Journal of Sport Management and Marketing,
ISSN: 14758962
Volume: 18, Issue: 3, Pages: 169-198 (29)
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Scopus
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®
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Publication Identifiers
DOI
:
10.1504/ijsmm.2018.091753
SCOPUS
: 2-s2.0-85047620963
Source Identifiers
ISSN
: 14758962
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