A Conceptual Framework to Understand the Creation of Athlete Brand and Its Implications

AuthID
P-015-PSQ
4
Author(s)
Hasaan A.
·
Kerem K.
·
Agyemang K.J.A.
Document Type
Article
Year published
2018
Published
in International Journal of Sport Management and Marketing, ISSN: 14758962
Volume: 18, Issue: 3, Pages: 169-198 (29)
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Publication Identifiers
Scopus: 2-s2.0-85047620963
Source Identifiers
ISSN: 14758962
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