A Model Bridging Team Brand Experience and Sponsorship Brand Experience

AuthID
 P-015-PSR
4
Author(s)
Trail G.
·
Ross S.
·
Yoshida M.
Document Type
Article
Year published
2017
Published
in International Journal of Sports Marketing and Sponsorship, ISSN: 14646668
Volume: 18, Issue: 4, Pages: 380-399 (19)
Indexing
Scopus®
Crossref®35
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85032187554
Source Identifiers
ISSN: 14646668
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