Segmentation Using Finite Mixture Partial Least Squares: Loyalty and Satisfaction Perceived by Customers of the Supermarkets in Portugal

AuthID
P-003-RPJ
1
Author(s)
3
Editor(s)
EspositoVinzi, V; Tenenhaus, M; Guan, R
Document Type
Proceedings Paper
Year published
2009
Published
in PLS '09: PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON PARTIAL LEAST SQUARES AND RELATED METHODS
Pages: 264-269 (6)
Conference
6Th International Conference on Partial Least Squares and Related Methods, Date: SEP 04-07, 2009, Location: BUAA, Sch Econ & Management, Beijing, PEOPLES R CHINA, Sponsors: Natl Nat Sci Fdn China, ESSEC Business Sch Paris, HEC Sch Management, Int Soc Business & Ind Stat, Int Assoc Stat Comp, Int Federat Classificat Soc, Host: BUAA, Sch Econ & Management
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Wos: WOS:000272822600049
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