Brand Management: From Storytelling to Strategic Narratives

AuthID
P-015-XD1
3
Author(s)
Praça, S
·
Prentice, C
Document Type
Book Chapter
Year published
2022
Published
in Springer Series in Design and Innovation - Perspectives on Design and Digital Communication III, ISSN: 2661-8184
Pages: 275-296
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ISSN: 2661-8184
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