The Influence of Business Strategy on New Product Activity: The Role of Market Orientation

AuthID
 P-016-2YE
3
Author(s)
Frambach, RT
·
Prabhu, J
·
Document Type
Article
Year published
2003
Published
in International Journal of Research in Marketing, ISSN: 0167-8116
Volume: 20, Issue: 4, Pages: 377-397
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ISSN: 0167-8116
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