Brand Communities and New Product Adoption:the Influence and Limits of Oppositional Loyalty

AuthID
 P-016-3YQ
2
Author(s)
Thompson, SA
·
Document Type
Article
Year published
2008
Published
in Journal of Marketing, ISSN: 0022-2429
Volume: 72, Issue: 6, Pages: 65-80
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ISSN: 0022-2429
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