Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications

AuthID
 P-016-3YY
3
Author(s)
Noble, CH
·
Kumar, A
Document Type
Article
Year published
2002
Published
in Journal of Marketing, ISSN: 0022-2429
Volume: 66, Issue: 4, Pages: 25-39
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ISSN: 0022-2429
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