Healthy but Good: Using Eye Tracking Technology in Context of Marketing to Measure the Impact of the Description of a Healthy Product on Its Acceptance and Desirability

AuthID
 P-016-BEK
5
Author(s)
de Almeida H.M.R.
·
Albergaria J.
·
Felizardo S.
·
Alberty A.
Document Type
Article
Year published
2017
Published
in Espacios, ISSN: 07981015
Volume: 38, Issue: 29
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85021330980
Source Identifiers
ISSN: 07981015
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