Future Challenges of Marketing Online-To-Offline (O2O)

AuthID
 P-016-BTB
1
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Document Type
Book Chapter
Year published
2022
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Marketing and Advertising in the Online-to-Offline (O2O) World, ISSN: 2327-5502
Pages: 1-27
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ISSN: 2327-5502
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