Publications

AuthID
P-016-D3H

Author(s)

Yagüe, MJ

García Gumiel, C

Editor(s)

MartinezLopez,FJ;GazquezAbad,JC;Roggeveen,A

Document Type

Proceedings Paper

Year published

2019

Published

in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, ISSN: 2198-7246

Pages: 35-42 (8)

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Wos^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-030-18911-2_5

Wos: WOS:000493518900005

Source Identifiers

ISSN: 2198-7246

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