Flying Under the Radar: Perverse Package Size Effects on Consumption Self-Regulation

AuthID
 P-003-VW6
3
Author(s)
Document Type
Article
Year published
2008
Published
in JOURNAL OF CONSUMER RESEARCH, ISSN: 0093-5301
Volume: 35, Issue: 3, Pages: 380-390 (11)
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Publication Identifiers
SCOPUS: 2-s2.0-53649088944
Wos: WOS:000259289600002
Source Identifiers
ISSN: 0093-5301
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