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Introduction to Data-Driven Marketing
AuthID
P-016-QWZ
4
Author(s)
Rosário, AT
·
Cruz, R
·
Moniz, L
·
Figueiredo, J
Document Type
Book Chapter
Year published
2024
Published
in
Data-Driven Marketing for Strategic Success,
ISSN: 2327-5502
Pages: 1-36 (35)
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Publication Identifiers
DOI
:
10.4018/979-8-3693-3455-3.ch001
Scopus
: 2-s2.0-85203333007
Source Identifiers
ISSN
: 2327-5502
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