It's the Moment of Truth: a Longitudinal Study of Touchpoint Influence on Business-To-Business Relationships

AuthID
 P-016-W5V
4
Author(s)
Polo-Redondo, Y
·
Trifu, A
Document Type
Article in Press
Year published
2024
Published
in JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, ISSN: 2040-7122
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85201715116
Wos: WOS:001296011600001
Source Identifiers
ISSN: 2040-7122
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