Understanding the Influencing Factors on Firms' Social Media Marketing Strategies Development: a Cross-Country Investigation

AuthID
 P-017-086
3
Author(s)
Li, FF
·
Larimo, J
Document Type
Article in Press
Year published
2024
Published
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Indexing
Wos®
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Publication Identifiers
SCOPUS: 2-s2.0-85204118647
Wos: WOS:001311349300001
Source Identifiers
ISSN: 0265-1335
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