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Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention

AuthID
P-017-DP5

Author(s)

Illescas Manzano, M

Martínez Puertas, S

Cardoso, PR

Segovia López, C

Editor(s)

Martínez Puertas,S;Sánchez Pérez,M;Segovia López,C;Terán Yépez,E

Document Type

Proceedings Paper

Year published

2025

Published

in Springer Proceedings in Business and Economics, ISSN: 2198-7246

Pages: 151-171 (20)

Conference

1St International Conference on Advanced Marketing Practice, Icoamp 2024, Date: 18 April 2024 through 19 April 2024, Location: Virtual, Online

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-3-031-70488-8_10

Scopus: 2-s2.0-85209593722

Source Identifiers

ISSN: 2198-7246

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Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention

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