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Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape

AuthID
P-017-F1M

Author(s)

Oldenburg, F

Han, QW

Kaiser, M

Document Type

Proceedings Paper

Year published

2024

Published

in 2024 IEEE 11TH INTERNATIONAL CONFERENCE ON DATA SCIENCE AND ADVANCED ANALYTICS, DSAA 2024 in Proceedings of the International Conference on Data Science and Advanced Analytics, ISSN: 2472-1573

Pages: 530-539 (10)

Conference

Ieee 11Th International Conference on Data Science and Advanced Analytics (Dsaa), Date: OCT 06-10, 2024, Location: San Diego, CA

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Publication Identifiers

DOI: 10.1109/dsaa61799.2024.10722797

Scopus: 2-s2.0-85209366145

Wos: WOS:001359387700062

Source Identifiers

ISSN: 2472-1573

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Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape

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Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape

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