Building Brand, Building Value: The Impact of Customer-Based Brand Equity on Airline Ticket Premium Pricing

AuthID
 P-017-MAK
3
Author(s)
Santos, C
·
Pereira, L
Document Type
Article
Year published
2024
Published
in SYSTEMS, ISSN: 2079-8954
Volume: 12, Issue: 12, Pages: 531 (19)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85213461793
Wos: WOS:001386578200001
Source Identifiers
ISSN: 2079-8954
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