Ai's Invisible Touch: How Effortless Browsing Shapes Customer Perception, Experience and Engagement in Online Retail

AuthID
 P-017-MC5
4
Author(s)
Nogueira, E
·
Trancoso, T
Document Type
Article
Year published
2025
Published
in COGENT BUSINESS & MANAGEMENT, ISSN: 2331-1975
Volume: 12, Issue: 1
Indexing
Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85212432319
Wos: WOS:001377411100001
Source Identifiers
ISSN: 2331-1975
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