Publications

AuthID
P-004-PN6

Author(s)

Wilson, D

Editor(s)

Zolkiewski, Judy

Document Type

Article

Year published

2006

Published

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 40, Issue: 3-4, Pages: 275-291 (17)

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Publication Identifiers

DOI: 10.1108/03090560610648057

SCOPUS: 2-s2.0-33645038243

Wos: WOS:000237625900004

Source Identifiers

ISSN: 0309-0566

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