Mobile Advertising: Pocket Marketing

AuthID
 P-006-4JS
3
Author(s)
Afonso, J
·
1
Editor(s)
Soliman, KS
Document Type
Proceedings Paper
Year published
2011
Published
in CREATING GLOBAL COMPETITIVE ECONOMIES: A 360-DEGREE APPROACH, VOLS 1-4
Volume: 4, Pages: 2257-2264 (8)
Conference
17Th International-Business-Information-Management-Association Conference, Date: NOV 14-15, 2011, Location: Milan, ITALY, Sponsors: Int Business Informat Management Assoc
Indexing
Wos®
Scopus®
Publication Identifiers
SCOPUS: 2-s2.0-84905117865
Wos: WOS:000317550001117
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