An Empirical Investigation of Brand Equity: Drivers and Their Consequences

AuthID
 P-006-FF3
1
Author(s)
Document Type
Article
Year published
2013
Published
in BRITISH FOOD JOURNAL, ISSN: 0007-070X
Volume: 115, Issue: 9, Pages: 1342-1360 (19)
Indexing
Wos®
Scopus®
Crossref®11
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84884524990
Wos: WOS:000325673700007
Source Identifiers
ISSN: 0007-070X
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