Publications

AuthID
P-007-AVQ

Author(s)

Fam, KS

Merrilees, B

Jozsa, L

Document Type

Article

Year published

2002

Published

in Journal of Euromarketing, ISSN: 1049-6483

Volume: 11, Issue: 4, Pages: 5-26

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1300/j037v11n04_02

Scopus: 2-s2.0-0038630908

Source Identifiers

ISSN: 1049-6483

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