Strategic Versus Tactical Nature of Sales Promotions

AuthID
 P-007-J12
2
Author(s)
Hammond, K
Document Type
Article
Year published
2007
Published
in Journal of Marketing Communications, ISSN: 1352-7266
Volume: 13, Issue: 2, Pages: 131-148
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-34347256348
Source Identifiers
ISSN: 1352-7266
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