Customer Insights from Transactional Database: Database Marketing Case

AuthID
 P-007-PEZ
3
Author(s)
Marques, AA
·
Document Type
Proceedings Paper
Year published
2008
Published
in MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of Informatics 2008 and Data Mining 2008
Pages: 113-118
Conference
Informatics 2008 and Data Mining 2008, Mccsis'08 - Iadis Multi Conference on Computer Science and Information Systems, Date: 22 July 2008 through 27 July 2008, Location: Amsterdam
Indexing
Scopus®
Publication Identifiers
SCOPUS: 2-s2.0-58449133700
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