Strategic Coopetition of Global Brands: A Game Theory Approach to 'Nike + Ipod Sport Kit' Co-Branding

AuthID
 P-008-2N5
3
Author(s)
Souza, V
·
Document Type
Article
Year published
2011
Published
in International Journal of Entrepreneurial Venturing, ISSN: 1742-5360
Volume: 3, Issue: 4, Pages: 435-455
Indexing
Scopus®
Crossref®33
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84857330688
Source Identifiers
ISSN: 1742-5360
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