Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands

AuthID
 P-008-3C2
1
Author(s)
Document Type
Article
Year published
2011
Published
in Journal of Transnational Management, ISSN: 1547-5778
Volume: 16, Issue: 4, Pages: 270-281
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-84859331774
Source Identifiers
ISSN: 1547-5778
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