Brand Mergers: Examining Consumers' Responses to Name and Logo Design

AuthID
P-008-637
4
Author(s)
1
Editor(s)
Guzmán, Francisco
Document Type
Review
Year published
2012
Published
in Journal of Product and Brand Management, ISSN: 1061-0421
Volume: 21, Issue: 6, Pages: 418-427
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84866130298
Source Identifiers
ISSN: 1061-0421
Export Publication Metadata
Marked List
Info
At this moment we don't have any links to full text documens.