Publications

AuthID
P-008-637

Author(s)

Lencastre, P

Editor(s)

Guzmán, Francisco

Document Type

Review

Year published

2012

Published

in Journal of Product and Brand Management, ISSN: 1061-0421

Volume: 21, Issue: 6, Pages: 418-427

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1108/10610421211264900

Scopus: 2-s2.0-84866130298

Source Identifiers

ISSN: 1061-0421

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