Publications

AuthID
P-008-85D

Author(s)

Document Type

Article

Year published

2012

Published

in Journal of Targeting, Measurement and Analysis for Marketing, ISSN: 0967-3237

Volume: 20, Issue: 3-4, Pages: 212-222

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1057/jt.2012.17

Scopus: 2-s2.0-84871425546

Source Identifiers

ISSN: 0967-3237

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