Marketing Audits: The Forgotten Side of Management

AuthID
 P-008-85D
1
Author(s)
Document Type
Article
Year published
2012
Published
in Journal of Targeting, Measurement and Analysis for Marketing, ISSN: 0967-3237
Volume: 20, Issue: 3-4, Pages: 212-222
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-84871425546
Source Identifiers
ISSN: 0967-3237
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