Consumer-Brand Relationship: Foundation and State-Of-The-Art

AuthID
 P-009-CB2
1
Author(s)
Document Type
Book Chapter
Year published
2012
Published
in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Pages: 414-434
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Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84898528978
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