Franchisee-Based Brand Equity and Performance

AuthID
 P-009-NCB
4
Author(s)
Duarte, M
·
Caldeirinha, V
·
Rodrigues, R
Document Type
Article
Year published
2014
Published
in SERVICE INDUSTRIES JOURNAL, ISSN: 0264-2069
Volume: 34, Issue: 9-10, Pages: 757-771 (15)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84903824894
Wos: WOS:000339399300002
Source Identifiers
ISSN: 0264-2069
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