Exploring the Antecedents of Brand Equity in Service Industry

AuthID
 P-009-NFB
3
Author(s)
Filipe, Y
·
Pires, AR
3
Editor(s)
Vrontis, D; Weber, Y; Tsoukatos, E
Document Type
Proceedings Paper
Year published
2013
Published
in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
Pages: 1434-1447 (14)
Conference
6Th Annual Euromed Conference of the Euromed-Academy-Of-Business, Date: SEP 23-24, 2013, Location: Cascais, PORTUGAL, Sponsors: EuroMed Acad Business
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Wos®
Publication Identifiers
Wos: WOS:000338727100082
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