Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-Of-Mouth

AuthID
 P-009-QPX
2
Author(s)
Document Type
Article
Year published
2014
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 20, Issue: 4, Pages: 452-469
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-84905713498
Source Identifiers
ISSN: 1049-6491
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