Sponsorship Effectiveness in Professional Sport: an Examination of Recall and Recognition Among Football Fans

AuthID
 P-00A-09W
4
Author(s)
Ross, S
·
Document Type
Article
Year published
2014
Published
in INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, ISSN: 1464-6668
Volume: 16, Issue: 1, Pages: 7-23 (17)
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Wos®
Publication Identifiers
Wos: WOS:000345110400002
Source Identifiers
ISSN: 1464-6668
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