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Digital Marketing and Social Media: Why Bother?
AuthID
P-00A-0ZY
2
Author(s)
Melo Borges Tiago, MTPMB
·
Cristovao Verissimo, JMC
Document Type
Article
Year published
2014
Published
in
BUSINESS HORIZONS,
ISSN: 0007-6813
Volume: 57, Issue: 6, Pages: 703-708 (6)
Indexing
Wos
®
Scopus
®
Crossref
®
Google Scholar
®
Metadata
Sources
Publication Identifiers
DOI
:
10.1016/j.bushor.2014.07.002
Scopus
: 2-s2.0-84922374384
Wos
: WOS:000345473100003
Source Identifiers
ISSN
: 0007-6813
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