Using Customer Lifetime Value and Neural Networks to Improve the Prediction of Bank Deposit Subscription in Telemarketing Campaigns

AuthID
 P-00A-479
3
Author(s)
Moro, S
·
Document Type
Article
Year published
2015
Published
in NEURAL COMPUTING & APPLICATIONS, ISSN: 0941-0643
Volume: 26, Issue: 1, Pages: 131-139 (9)
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Wos®
Scopus®
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Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84921918758
Wos: WOS:000347408400011
Source Identifiers
ISSN: 0941-0643
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