Publications

AuthID
P-00A-7C6

Author(s)

Vicente, M

Document Type

Article

Year published

2015

Published

in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335

Volume: 32, Issue: 1, Pages: 29-51 (23)

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Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1108/imr-09-2013-0208

Handle: https://hdl.handle.net/10400.19/2651

Scopus: 2-s2.0-84923322344

Wos: WOS:000350582100002

Source Identifiers

ISSN: 0265-1335

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