Excitement, Sophistication And Uniqueness As Drivers To Consumer-Luxury Car Brand Relationship

AuthID
P-00A-AQS
1
Author(s)
3
Editor(s)
Vrontis, D; Weber, Y; Tsoukatos, E
Document Type
Proceedings Paper
Year published
2014
Published
in FUTURE OF ENTREPRENEURSHIP
Pages: 1076-1080 (5)
Conference
7Th Annual Euromed Conference of the Euromed-Academy-Of-Business, Date: SEP 18-19, 2014, Location: Kristiansand, NORWAY, Sponsors: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Res Business Inst, EuroMed Journal Business
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Wos: WOS:000350976900077
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