Publications

AuthID
P-00A-CFW

Author(s)

Silva, M

Document Type

Article

Year published

2015

Published

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 49, Issue: 3-4, Pages: 372-397 (26)

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Wos^®

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1108/ejm-03-2013-0118

SCOPUS: 2-s2.0-84928235775

Wos: WOS:000352777500005

Source Identifiers

ISSN: 0309-0566

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