The Remarkable Consumer Experience of Brands as Drivers to a Deep Consumer-Brand Relationship

AuthID
 P-00A-D7S
1
Author(s)
Document Type
Book Chapter
Year published
2013
Published
in Psychology of Branding
Pages: 39-54
Indexing
Scopus®
Publication Identifiers
SCOPUS: 2-s2.0-84897261152
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