Cognitive, Affective Attributes and Conative, Behavioural Responses in Retail Corporate Branding

AuthID
 P-00F-SFT
2
Author(s)
Alwi, SFS
Document Type
Article
Year published
2006
Published
in Journal of Product and Brand Management, ISSN: 1061-0421
Volume: 15, Issue: 5, Pages: 293-305
Indexing
Scopus®
Crossref®52
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-33748704259
Source Identifiers
ISSN: 1061-0421
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