A Text Mining-Based Review of Cause-Related Marketing Literature

AuthID
P-00G-29J
3
Author(s)
Guerreiro, J
·
Trigueiros, D
Document Type
Review
Year published
2016
Published
in JOURNAL OF BUSINESS ETHICS, ISSN: 0167-4544
Volume: 139, Issue: 1, Pages: 111-128 (18)
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Publication Identifiers
Scopus: 2-s2.0-84925655079
Wos: WOS:000387284300008
Source Identifiers
ISSN: 0167-4544
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