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A Text Mining-Based Review of Cause-Related Marketing Literature
AuthID
P-00G-29J
3
Author(s)
Guerreiro, J
·
Rita, P
·
Trigueiros, D
Document Type
Review
Year published
2016
Published
in
JOURNAL OF BUSINESS ETHICS,
ISSN: 0167-4544
Volume: 139, Issue: 1, Pages: 111-128 (18)
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Publication Identifiers
DOI
:
10.1007/s10551-015-2622-4
Handle
:
https://hdl.handle.net/10071/12127
Scopus
: 2-s2.0-84925655079
Wos
: WOS:000387284300008
Source Identifiers
ISSN
: 0167-4544
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