Product Involvement, Price Perceptions, and Brand Loyalty

AuthID
 P-00G-EKX
2
Author(s)
Document Type
Article
Year published
2015
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 24, Issue: 4, Pages: 349-364 (16)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-84937423635
Wos: WOS:000359438200004
Source Identifiers
ISSN: 1061-0421
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