Measuring Corporate Reputation in B2B Markets: The Corporate Personality Adapted Scale

AuthID
P-00G-FPD
4
Author(s)
Sequeira, N
·
da Silva, RV
·
Alwi, SFS
1
Editor(s)
Navarro,JGC
Document Type
Proceedings Paper
Year published
2015
Published
in PROCEEDINGS OF THE 7TH EUROPEAN CONFERENCE ON INTELLECTUAL CAPITAL (ECIC 2015) in Proceedings of the European Conference on Intellectual Capital, ISSN: 2049-0933
Issue: 3, Pages: 494-503 (10)
Conference
7Th European Conference on Intellectual Capital (Ecic), Date: APR 09-10, 2015, Location: SPAIN, Host: Tech Univ Cartagena
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Publication Identifiers
Wos: WOS:000359062600057
Source Identifiers
ISSN: 2049-0933
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