Publications

AuthID
P-00G-NYG

Author(s)

Document Type

Article

Year published

2015

Published

in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421

Volume: 24, Issue: 6, Pages: 646-659 (14)

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Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1108/jpbm-03-2015-0846

Scopus: 2-s2.0-84942028656

Wos: WOS:000371051200008

Source Identifiers

ISSN: 1061-0421

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