Publications

AuthID
P-00G-WJE

Author(s)

Guerreiro, J

Trigueiros, D

Document Type

Article

Year published

2015

Published

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 49, Issue: 11-12, Pages: 1728-1750 (23)

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Publication Identifiers

DOI: 10.1108/ejm-09-2014-0543

Handle: https://hdl.handle.net/10071/10556

SCOPUS: 2-s2.0-84947258577

Wos: WOS:000366494900002

Source Identifiers

ISSN: 0309-0566

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