Publications

Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

AuthID
P-00H-0JT

Author(s)

do Vale, RC

Matos, PV

Caiado, J

Editor(s)

MartinezLopez, FJ; GazquezAbad, JC; Sethuraman, R

Document Type

Proceedings Paper

Year published

2015

Published

in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING in Springer Proceedings in Business and Economics, ISSN: 2198-7246

Pages: 167-175 (9)

Conference

2Nd International Conference on Research on National Brand and Private Label Marketing (Nb&Pl), Date: JUN 24-25, 2015, Location: Univ Oberta Catalunya, Barcelona, SPAIN, Sponsors: Fundac Ramon Areces, AECOC, Springer, Host: Univ Oberta Catalunya

Indexing