Rebranding Mergers: How Attitudes Influence Consumer Choices?

AuthID
P-00H-M2V
4
Author(s)
de Lencastre, P
·
de Carvalho, LV
·
Document Type
Article
Year published
2012
Published
in J Brand Manag - Journal of Brand Management, ISSN: 1350-231X
Volume: 19, Issue: 6, Pages: 513-524
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ISSN: 1350-231X
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